This business has only been around for less than 2 months, but has already proven itself to be different from its' competitors in a number of ways.
1. the staff are always friendly, willing to offer (free) advice and support and they know their products.
2. Second to None has developed a special area in the store for women. They also have female staff available who understand the issues that women face in trying to lose weight or increase their fitness.
3. Their Facebook pages offer customers and interested people to discuss the effects of products openly, and gives people the chance to learn from each other.
4. Stores such as this can be intimidating to anyone who may not have seen a gym for a while. Of course, these are the very people who could get real value from advice on diet and exercise, but don't go in for fear of being judged.
Second to None's management have done an excellent job of creating a culture in the store where everyone is welcome, and no judgements will be tolerated. The store is very family friendly - photos on facebook show a customer speaking to staff about her options while the kids play a game on the XBox.
5. Orders placed online are being delivered all over Australia the next day!
6. Prices are consistently lower than the competition, and staff are happy to provide samples of a range of products and flavours so you can try before you buy. Also, the store offers discounts to all ADF members, and perhaps to others that I am unaware of.

I would be happy to recommend this new business to anyone who is interested in finding out about the mind-boggling array of supplements now available, who wants to buy their products at a fair price and be treated with respect regardless of the size of your bum!